Sources told Bloomberg that Vuori, the Southern California-inspired activewear brand, is talking to investment banks about a potential initial public offering by the middle of next year.

According to the report, Vuori is looking for an IPO that would top its $4 billion valuation in its last funding round in October 2021. That financing round included funding from Japan’s Softbank. The retailer could select advisers within weeks, though it has not made a final decision, and plans may change.

Founded by Joe Kudla in the San Diego, CA area, the company expanded to the East Coast, opening its first New York store in 2022. The brand has since established an international presence in the U.K. and China. It operates 30 stores in the U.S. and one in London.

Photo courtesy Vuori