KPS Capital Partners has hired Morgan Stanley to explore a sale of TaylorMade, according to a New York Times report. A deal could value the company at more than $2 billion.

KPS acquired the golf brand from Adidas $425 million in 2017.  Spokespeople for Morgan Stanley and KPS declined to comment, while TaylorMade was unavailable for comment.

When reached for comment by GOLF.com, a TaylorMade spokesperson said a statement: “As a privately held company, we don’t comment on our ownership structure. We will continue to build on our track record of manufacturing industry-leading products, servicing our customers, and helping golfers of all skill levels play better golf. As the season begins to ramp, we are excited about the launch of our new 2021 golf equipment and balls.”

The reported sales exploration comes as the sport of golf has seen a surge in rounds and equipment sales as the activity has been seen as socially safe amid the pandemic.

Photo courtesy TaylorMade Golf