Scott Zalaznik, Adidas’ SVP of digital, is leaving the company, according to a report from Germany’s Manager Magazin. His successor is Tobias Seemann, who joins the company as SVP of global digital and e-commerce in October.

Seemann worked for Adidas from March 2020 to July 2022 as SVP Commercial Europe. Most recently, he was chief commercial officer at Minto.

Zalaznik, formerly SVP of digital and e-commerce at Michael Kors, led the digital organization for Adidas, including its Runtastic app and was responsible for setting the digital agenda and accelerating cross-functional digital initiatives.

Photo courtesy Adidas