The Health & Fitness Association (HFA) has released its 2025 HFA Global Report, an annual resource on the state of the global health and fitness industry. The report finds strong consumer demand, record membership levels in key markets and increasing alignment between fitness, healthcare and public policy.
This year’s edition covers nearly 30 countries, with increased partner contributions and greater survey participation versus 2024, reflecting the expanding influence of the global fitness community.
Among countries with comparable data, the report indicates that the fitness industry’s revenue increased by an average of 8 percent between 2023 and 2024. Fitness facilities increased nearly 4 percent, while membership rose 6 percent, highlighting sustained growth across markets.
“More people than ever are viewing fitness as essential, not optional,” said HFA President and CEO Liz Clark. “This year’s report highlights not just where the industry is going, but also how operators, advocates and consumers are shaping that future together. We’re proud to work alongside so many international partners to tell this story.”
The report also covers consumer trends, operator growth strategies, and global rankings of commercial fitness brands by revenue and locations, highlighting policy developments in the U.S., Australia, and Brazil, where fitness is increasingly recognized as “vital to public health, tax reform and healthcare integration.”
Looking ahead, several macroeconomic trends are expected to support industry growth in 2025, including easing inflation and increased public investment in physical activity. HFA survey results reflect this optimism: 91 percent of operators expect revenue growth, over 83 percent anticipate improved profitability and most anticipate continued membership gains, reinforcing confidence in the sector.
“The Global Report is one of the most important resources we provide because it brings together market data, consumer trends and policy developments from across the world in one place,” said Clark. “It offers a clear picture of where the industry is going and how stakeholders can help shape its future.”
The 2025 edition moves from a global overview to detailed regional and country analysis. It includes expanded HFA research such as studies on Latin American consumers, gym membership price sensitivity, and American views on fitness, as well as updated operator rankings and a new global fitness brand directory.
