Rep Fitness reported it has “embarked” on a “transformative collaboration” with Uchinogym, a distributor in Japan, which signifies a “significant stride” in Rep’s ongoing commitment to expand access to top-tier fitness equipment worldwide.

“The strategic alliance with our Japanese distributor underscores Rep’s dedication to delivering unparalleled products to fitness enthusiasts in the region,” the company said in a release. “This venture aims to meet the escalating demand for high-quality fitness gear in Japan, solidifying Rep Fitness’ position as a global leader in the industry.”

Uchinogym is a distributor of fitness equipment “built to the highest standards,” the company said. It was founded in 2021 in Tokyo by Tomoyuki Tamura as a distributor of Panatta.

The collaboration is said to “empower commercial gyms, home gyms and more with exclusive access to Rep’s product line.”

“We are delighted to announce our collaboration with Uchinogym, our esteemed distributor in Japan,” said Ryan McGrotty, co-founder and CEO of Rep Fitness. “This partnership seamlessly aligns with our vision of empowering individuals to attain their fitness objectives by providing access to the finest equipment available. Japan has a thriving fitness community, and we are thrilled to be an integral part of it.”

Image courtesy Rep Fitness