Rent The Runway (RTR), a clothing rental startup, is now offering athleisure and ski apparel to customers.
According to an article in Forbes, RTR will offer a “range of styles from leading athleisure and ski brands such as P.E. Nation, Monrow, LNDR, lululemon, Terez, Fila, Champion, Phat Buddha, Bogner, Perfect Moment, Aztech Mountain and more.”
The article quoted Sarah Tam, RTR’s chief merchant, as saying, “Since launching our subscription, we have been increasing the number of categories available to our customers each season. We launched denim two years ago followed by sunglasses, beach cover-ups, kids, and most recently home. With each category launch, we have seen such positive feedback from our subscribers as she desires variety for all aspects of her life. It was a natural next step to launch ski wear and performance brands as the winter season approached. We know our customer is very active and prioritizes experiences — adding this product to her subscription was a natural fit.”