Reid Bikes, based in Australia, appointed Caroline Coote as senior marketing manager. Coote was, most recently, at Woolworths headquarters in Australia and will now head up the marketing team from its Reid International Office in the UK.
Rob Akam, managing director, said, “After a three-month search for the right candidate, I am very excited to announce Caroline Coote as our new senior marketing manager. Caroline brings a wealth of international marketing experience with her from her time at Disney and extensive knowledge of Australian retail as senior marketing manager for eCommerce at Australia’s biggest supermarket chain, Woolworths. When our brand is in more markets than ever and in a year where the industry needs to find its levels again after the COVID boom, we believe that we can make real headway in as many markets as we have the right inventory and distribution partners. It is vital to have robust Marketing support to tie the two together to get more riders on Reids in 2022 and beyond.”
Coote said, “I’m super excited to have joined the Reid Marketing team, having newly returned from Australia where I spent the last 5.5 years working for Woolworths, Australia’s largest supermarket. I was drawn to Reid because of their customer focus on quality, service and value. The company’s ethos of empowering customers to be active with a focus on sustainability, which is important to me, through their affordable bikes, scooters and watersports, appealed to me. The office is filled with friendly staff who truly walk the talk when it comes to their passion for our products and customers – what’s not to love?”
