REI (Recreational Equipment, Inc.) plans to open a new store in Dublin, CA at Amador Plaza in the fall of 2011, filling in a gap in its ring of nine stores encircling the San Francisco Bay area.
 
Located at the intersection of I-680 and Amador Plaza Road, the one-story, nearly 24,000 square-foot store will be located within 15 miles of 42,500 active REI members.
 
The company currently serves nearly 417,000 active members through 10 stores in the San Francisco Bay Area, where REI granted $272,000 to 21 non-profit partners in 2010. Grantees included the Bay Area Ridge Trail Council, East Bay Regional Park District and Save Mount Diablo.