REI Co-op formed a partnership with West Elm, the home furnishings retailer, on an outdoors-themed home goods collection. The collection marks the first time REI will sell gear through another retailer.
“Our customers enjoy the outdoors in a variety of ways – from running, riding and hiking to simply sharing a meal and a moment of relaxation outside,” said Paul Calandrella, REI GMM for camp products. “We love the opportunity to partner with a brand that not only aligns with our values but also shares our passion for curating great outdoor experiences. Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it’s just day camping in their backyard.”
The range includes folding outdoor chairs, a portable shade shelter, reusable tableware, a collapsible campfire table, a double-sided outdoor blanket, patterned outdoor pillows, and more.
“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear,” said Jeffrey Hannoosh, senior vice president of design for West Elm. “Our collaboration with REI Co-op inspires families to bring the comforts of home to the great outdoors – from weeknights dining al fresco to relaxing summer weekends in the backyard.”
Photo courtesy REI/West Elm
