Recreational Equipment Corp. has debuted its two, first-ever television commercials on Youtube.com.
REI, which reported $1.4 billion in sales at more than 80 stores in 2008, will run the two 30-second spots during the current holiday in undisclosed markets. Each spot presents a moment in the outdoors and ends with a voice-over message.
A 30-second spot entited “REI Holiday Mountain View” shows two women – presumaby mother and daughter – munching enthusiastically on peanut butter sanwiches while perched on a crag overooking a fog enshrouded valley. The voice over then says “October 28: Jenny Crooker finds out that even the finest four-star restaurant is no match for one with 4 million stars” as the camera pans upward to a star-studded sky.
The second, entitled “REI Holiday Hikers” shows a group of hikers waiting out a downpour under a rock outcropping. As the groups chat, a voice over breaks in with the message: “September 9: Jason Miller finds out if you want to make instant friends, just add water.”
Both adds end with the tagline: “Gear up for the great outdoors at REI. Find Out.”
To view the video, click here.
