For the first time in its 84 years, REI Co-op is changing how its members can connect with the retailer by relaunching its lifetime membership program.
The relaunch includes new lifetime benefits that make it easier for members to connect with the outdoors. REI will donate $5 to its Cooperative Action Fund with each membership a customer purchases.
Five new benefits include:
- REI will donate $5 to its Cooperative Action Fund when a membership is purchased.
- Members can purchase a broader curated product line for members-only that launches monthly and includes brand collaborations, limited editions, early access, and special offers.
- Access to shop used gear (Re/Supply) online, in-store or at its Re/Supply stores in Manhattan Beach, CA or Conshohocken, PA. Members can also trade gently used gear for gift cards.
- Members receive free U.S. standard shipping on all orders with no minimum purchase. Exceptions apply for international shipping and oversize items.
- Bike, ski and snowboard shop service discounts double to 20 percent off. Bike flat tire repairs and ski/snowboard machine wax service continue to be free.
“REI was founded in 1938 by 23 friends who shared the belief that a cooperative enabled a more rewarding outdoor life. That love for the outdoors continues to drive our interest to strengthen our connection with members,” said Vivienne Long, REI senior vice president, chief marketing officer. “We have the opportunity to provide our members with so much more. Our relaunch is the beginning of a new chapter for the co-op and represents the first step of many toward a member experience overhaul that has community engagement at its core.”
Photo courtesy REI
