REI Co-op hired Guillaume Ledieu as vice president of foundation technology. In the newly created role, Ledieu is responsible for “supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain.”

“Guillaume’s experience in helping companies transform will support our foundation team’s effort to continue their excellent work and to scale up to meet our cumulative business needs. This will enable the co-op’s ability to deliver complex, process-oriented change in an increasingly demanding space,” said Dan Shull, REI senior vice president and chief technology officer.

Most recently, Ledieu was vice president of business transformation at McCormick & Company, where he reportedly led a “global business transformation across enterprise functions including finance, order management, end-to-end supply chain, product lifecycle management, and master data management.” Before working in food manufacturing, he held leadership roles at Glatfelter and Black & Decker.

As a member of REI’s technology leadership, Ledieu will oversee the employees working in “product flow, enterprise systems, technology management for product merchandising, and enterprise and domain architecture.” He will also be part of the co-op’s corporate officers.

Photos courtesy REI