Regatta Brands has hired Bill Lockwood as national sales director for Craghoppers World Travel Clothing and Dare 2b technical mountain apparel, effective immediately.
Lockwood, shown to the right, will manage all national sales reps and focus on increasing distribution for both brands in North America, helping to develop strong brand loyalty and bolstering each brand's in-store presence. He will also manage seasonal key account business plans and business development and leverage the new relationship between Craghoppers and National Geographic at retail.
Lockwood has held key leadership positions in the outdoor industry, most recently at American Rec, where he helped grow brands through multiple channels.
“We are excited to add Bill to the Craghoppers team,” said Lindsey Hayes, President at Craghoppers North America. “He has a great combination of broad experience in our core markets, a strong sales background and a demeanor that will mesh well with the culture at Craghoppers. Bill is dedicated and disciplined, with an education in math and physics, plus, he loves hockey.”
Lockwood said his experience ties in well with where the brands are headed.
“I am thrilled to be joining the Craghoppers and Dare 2b brands during this exciting time of expansion in North America,” he said.
Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.
In the United States, Craghoppers is offering premium, performance products for hiking, climbing, camping and all kinds of recreational travel under Craghoppers, Bear Grylls by Craghoppers and NosiLife, which offers an extensive line of insect-repellent clothing.
UK-based Dare 2B makes ski and sportswear. It is family-owned with more than 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999 and is today widely sold throughout Europe. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.
Regatta brands is based in Portsmouth, NH.
