Reef appointed Tom Cooke to the role of vice president of footwear, as the company announces a new footwear organizational structure designed to drive the brands key strategic initiatives. Cooke, who begins work effective immediately, will report to Reef President, Jeff Moore.
The newly-created Vice President role will support Reefs strategic plan in gaining organic growth within Reefs sandal business as well as develop new product growth in closed-toe footwear. The position will oversee Guys and Girls Footwear, including Product Management, Design and Development teams. Tom will be responsible for overseeing all Footwear Product strategies to ensure synergies for the entire product line, analyzing market trends, while identifying new opportunities.
Reef President, Jeff Moore commented, I am pleased to have Tom join the Reef family. His expertise, drive, and passion will be a valuable asset as we continue to grow our sandal business as well as expand our closed-toe footwear.
Tom joins Reef from Vans, where he has held numerous roles in Product Management and Development, most recently as the Director of Footwear for the Core Channel, which included Syndicate, Pro-skate, Surf and OTW footwear lines. Tom holds a Bachelors Degree in Mechanical Engineering from the University of Virginia.
