Reebok and Juicy Couture have released a limited-edition footwear and apparel collection, merging 90s fashion trends with sports heritage style.
The limited-edition capsule collection includes five footwear silhouettes and eight apparel pieces, including iterations of the Classic Leather SP Extra, BB 4000 Mid ll, and Classic Slide with a Tracksuit, Graphic Tee and Bodysuit offerings. The collection is ” infused with signature Juicy elements, including Velour, rhinestone detailing, metallic accents, and pink and black colorways.
Highlights include:
- Tracksuits that play into current trends while paying homage to the original designs;
- Reebok’s iconic footwear embellished with Juicy rhinestones paired with Velour detailing;
- Bejeweled detailing that plays up the Juicy style while adding a twist to Reebok’s athletic wear; and
- updated silhouettes from Reebok’s archives, including a retro-inspired bodysuit with mesh panels, velour detailing and rhinestones.
“We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the 90s and early 2000s,” said Stefani Fleurant, Executive vice president, sports and lifestyle marketing at Authentic, owner of the Reebok and Juicy Couture brands. “By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands.”
The Reebok x Juicy Couture collection will be available on Reebok.com and select retailers starting July 24.
Images courtesy Reebok
