Reebok will be the exclusive sponsor of “Crooked Arrows,” an
independent movie “set in the world of lacrosse” that is set to be
released in November 2011. Reebok will provide financing, equipment, apparel, along with co-branded marketing support.
promote its “9K product line of lacrosse equipment as well 10k lacrosse sticks, according to a report in Advertising Age.
The official site for Crooked Arrows makes comparisons to “heroic team sports movies,” such as Bad News Bears, Hoosiers, Mighty Ducks, and Miracle. The story follows a mixed-blood Native American who becomes the coach of his reservation's high school lacrosse team, competing against “the better equipped and better trained players of the elite Prep School League,” per the synopsis.