Reebok International plans to open its first-ever sporting goods store in August at Patriot Place in Boston. The Foxboro store will be Reeboks only retail location in the world where it sells its sports equipment side by side with its footwear and clothing. It also will be only the second full-price, Reebok-branded U.S. store for the company.
The first NHL Powered by Reebok flagship store opened last October in New York City. The Patriot Place store will be the first of three new retail stores rolled out this year by Reebok, which also has 149 U.S. outlet stores.
