Reebok launched its first loyalty program, Unlocked, featuring both experiential and product-based benefits.
The tiered loyalty program offers free shipping and returns, early access to product, private events, as well as rewards from 25 different partners curated by Well+Good and including Follain, Exhale, ProBar, Tula and Country Archer. Members can also receive on-demand training with Les Mills, monthly subscriptions to wellness programs, race entries with Ragnar and nutrition plans with ISSA.
Trainers utilizing ReebokONE, the brand’s trainer network, have access to the rewards of the consumer program, plus additional awards such as discounted product or free certification with Reebok brand partners like Les Mills. Unlocked’s launch comes as Reebok.com next month will undergo a full redesign with a goal of delivering a more inclusive and personalized experience tailored to a younger demographic.
