Reebok joined Coca-Cola, Sprite, Chevrolet, Motorola, Sonos and
The Daily as an exclusive launch partner of Spotify, a growing music
service with 10 million users in Europe. The service was launched in
the U.S. on Thursday.
Spotify was launched in Sweden in 2008 by Daniel Ek and Martin
Lorentzon, out of a desire to develop a better, more convenient
and legal alternative to music piracy. Spotify is now the second single
largest source of digital music revenue for labels in Europe (IFPI,
April 2011), making sure that artists get a fair deal.
Spotify has more than 10 million registered users and more than 1.6
million paying subscribers across 7 countries in Europe; the US
marks the 8th territory. With a ratio of well over 15 percent
paying subscribers to active free users, Spotify claims to be the
largest and fastest growing service of its
kind.
