Hasbro, Inc. has signed a deal with REEBOK International to manufacture the Versaflex PLAY-DOH collection of toddler footwear with PLAY-DOH compound inspired gel-cushioning material built into the heel. PLAY-DOH is under license from HPG, the licensing arm of Hasbro.

“Kids have been unleashing their imagination by creating masterpieces with their hands and the beloved PLAY-DOH modeling compound for 50 years,” said Leigh Anne Cappello, vice president of marketing for Hasbro’s Preschool Brands. “We’re now bringing the PLAY-DOH compound fun factor to the feet with the Versaflex PLAY-DOH sneakers.”