Reebok International has joined with Streetwear Inc. to launch a collection of Reebok “Big and Tall” mens fitness, core and NBA licensed apparel. Ideal for large athletes and fitness enthusiasts, the collection debuted last month exclusively at 430 “Casual Male Big &Tall” stores across the country, as well as through its consumer catalogs and via its website. In 2005, the “Reebok Big and Tall” line will be offered by Streetwear Inc. to retailers nationwide.
“Reebok is excited to partner with Streetwear to offer athletic apparel for big and tall consumers,” said John Frascotti, senior vice president of licensing and new business. “Standard sizes dont meet the needs of many of our athletes and sports fans. Our new Reebok Big and Tall collection will provide these men with workout gear made with their unique size and performance demands in mind.”
The new “Reebok Big and Tall” apparel collection features seamless materials and PlayDry moisture management technology. The extensive collection will include core basics such as warm-ups, running shorts, T-shirts and tennis gear as well as NBA replica jerseys as part of the NBA BigMan collection, the leagues own big and tall apparel line.
“In the past, men who are big and tall have not been offered sports branded apparel that met their specific size requirements,” said Fred Kelloway, executive vice president of Streetwear Inc. “With the debut of the Reebok Big and Tall collection, Reebok and Streetwear have answered the ongoing retail and consumer demand for fashionable fitness apparel from a true performance brand.”
