Reebok and Limited Too announced a partnership that includes Reebok footwear in Limited Too’s stores, website, and “catazine” — the retailer’s product and promotions guide which is mailed to more than 4 million girls several times per year. This preferred partnership, which also includes Reebok sponsored events and programs, is designed to further connect the Reebok brand to trend-setting girls between the ages of seven and fourteen.
“Limited Too is widely considered the retail authority on fashion for tween girls,” said Jan Sharkansky, vice president and general manager of Reebok women’s. “Reebok’s partnership with Limited Too is a solid indication that our products are on trend, on time, on price, and making a positive impact on this brand-aware demographic. This partnership represents a win-win for the style-conscious girl who will only wear what is cool, fashionable, authentic and made just for her.”
Reebok and Limited Too will launch its Preferred Partnership Program in March 2003 in select locations of the retailer’s 510 total stores. Later in the year, the program will be expanded to all company stores currently selling footwear. The Limited Too customer will have access to Reebok footwear designed specifically for her — featuring design and color characteristics not available at other retail stores. Reebok product will be promoted on Limited Too’s in-store display units.
“We are very excited to team with Reebok in developing new and exciting athletic footwear fashions for tween girls,” said Scott Bracale, executive vice president, marketing and catalog/web for Limited Too. “Our tween customers will love the unique design, comfortable feel and fashion-right colors of Reebok’s athletic footwear.”
Reebok will be featured as the exclusive fashion sneaker in the Limited Too’s catazine. The first Reebok full-page announcement ad will appear in the catazine’s March, 03 edition. Reebok will also gain valuable insight into the trends and habits of young girls by working with the Limited Too team.
