Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance.
In this role, Blunt will lead the global apparel team across all apparel product categories. She will report to Todd Krinsky, Reebok’s SVP, global product.
“Portia is a tremendous addition to our team and will be instrumental in helping shape and grow our apparel business moving forward,” said O’Toole. “We’re on a mission to be the top athletic lifestyle brand in the world, and having best-in-class apparel, infused with Reebok’s unique DNA, will be critical to help us get there. Portia is the right leader to help shape the future of Reebok apparel.”
“I couldn’t be more excited to join this iconic brand and be a part of the Reebok family,” said Blunt. “Reebok has such a rich history and heritage in both the athletic and fashion spaces. And apparel offers such a great canvas to express this fusion of culture and sport to cultivate the unique style and attitude of the brand.”
During her 13-years at New Balance, Blunt held roles in the apparel business, including leading innovation. Blunt began her career in apparel design with the U.S. Marine Corps in Quantico, VA where she was responsible for designing men’s and women’s uniforms. She will be based in Reebok’s Boston headquarters.
Photo courtesy Reebok