Reebok promoted Laurent Fricker to vice president for Europe, according to Fashion Network.
Fricker had been the senior product manager at Reebok Europe since 2021. He replaces James Foster, who has joined the Ikea Group.
Fricker has worked at Adidas for 15 years. Other past roles include senior director footwear, Reebok Europe and sales director, lifestyle, Adidas.
Photo courtesy Adidas/FN
