Equip Outdoors Technologies Ltd. said it had chosen, Redline Sports Group to represent Lowe Alpine in the Rockies. Redline Sports already represents Rab, Equip’s outdoor apparel brand.


Equip Outdoors, which is based in the United Kingdom, announced Monday that it would focus more on Rab and Lowe Alpine following the sale of Podsacs, a maker of climbing pads, stuff sacks and backpacks.


Redline has served as the Rockies representation for Rab since 2009 and now their efforts with Lowe Alpine will extend into Colorado, Utah, Wyoming, and New Mexico.
 
Founded in 2001, Redline Sports Group is made up of principal and founder Tim Hattrup, and reps Matt McKay and Thomas Seymour. All committed outdoor enthusiasts and devoted outdoor industry veterans, the three bring a deep understanding of the Rocky Mountain territory and a wealth of industry experience to the Lowe Alpine brand.


“We see a lot of potential in Lowe Alpine and are very excited to help bring this iconic brand back to the Rockies,” said Harttrup. “In addition to having a strong foundation to work with and a great story to tell, Lowe Alpine’s packs and apparel are a perfect complement to the hard and softgoods offering from Rab.” .


Redline’s reach in the region provides an ideal beachhead for growing the Lowe Alpine brand brand, said Chris Tennal, country manager for Equip North America.


“ We have been very pleased with their efforts with Rab and have really enjoyed working with them,” said Tennal. “Now we are excited to see what Lowe Alpine can achieve in their capable hands.”


Redline will join the small and focused joint sales team of Lowe Alpine and Rab alongside Chris Ennis in the Pacific Northwest, Derek Humphrey in New England and the Atlantic coast, and Scott Curtis in the California region. Remaining territories will continue to be handled internally.


Since its acquisition by Equip Outdoor in 2011, Lowe Alpine has reworked its entire product line offering new categories of backpacks and apparel that speak to the North American consumer. With steady support from its UK headquarters, updated and relevant product, and now a fresh and dedicated sales team, Lowe Alpine is poised to hit the market running. The brand is confident that it now has the tools needed to take the brand to great heights.


Redline Sports Group is based in Boulder, Colorado and represents Sanuk, Fortress Eyewear, Pat's Backcountry Beverages, Rab and Lowe Alpine. Tim, Matt, and Thomas can be reached at tim@redlinesportsgroup.com , matt@redlinesportsgroup.com , and Thomas@redlinesportsgroup.com respectively.


Back in 1967, US climbers Greg and Jeff Lowe started making backpacks out of their Colorado work shed. The new packs were popular – so much so that Lowe Alpine now has an international reputation for its innovative, high quality backpacks and apparel, distributed in over 40 countries worldwide. Lowe Alpine is part of Equip Outdoor Technologies Ltd and is based in Kendal, Cumbria, UK.