Redcats USA appointed Jonathan (Jon) Bernstein CEO of The Golf Warehouse, effective immediately. Bernstein has been named to the Redcats USA executive team and will be located in Wichita, KS, the home of The Golf Warehouse. He will report to Jay Berlin, CEO of The Sportsman’s Guide.
Bernstein began his career with Procter & Gamble in brand management. He then moved to Marketing Corporation of America, where he practiced strategy and marketing consulting for a number of leading companies. He subsequently joined one of his consulting clients-Coach, where he held the position of SVP/chief marketing officer. He later served in president/CEO positions with several consumer direct companies including Smith + Noble (part of Cornerstone Brands), a leading internet/catalog retailer of high end custom window treatments. Most recently, Jon was the CEO of Specialty Catalog Corporation, a direct-to-consumer retailer of wigs, apparel and home study courses with three industry leading brands-Paula Young, Especially Yours and Western Schools.
“I am extremely pleased that Jon has joined the Redcats USA team,” said Sylvain Desjonquères, president and CEO for Redcats USA. “Jon is a strategic leader with a proven track record of successfully managing multiple brands. With more than 30 years of retail experience, he is well prepared to continue the positive initiatives and innovation underway at The Golf Warehouse, especially as we capitalize on opportunities to expand our business.”
The Golf Warehouse is a premier brand in the portfolio of Redcats USA, offering the largest and broadest selection of golf products in the world, including: golf equipment, golf shoes, apparel, accessories, personalized golf items and customized golf clubs. The Golf Warehouse also has three specialty websites: SoftballSavings.com, BaseballSavings.com and SoccerSavings.com.
In 2011, Redcats turnover totaled €3.048 bn-with 61% generated from online sales-and employed a staff of over 11,000.
