Recon Instruments has been acquired by Intel, which first invested in the Canadian maker of heads up displays for cyclists and skiers in September 2013 through its venture capital arm.

Recon
Instruments began shipping its Recon Jet heads-up
display in 2013. 

The transaction was reported by Recon co-founder and CEO Dan Eisenhardt in a post on Recon's blog June 17, that did not disclose any financial details. 

“Not only is this a huge milestone for us and a pivotal event in the consumer electronics industry; we at Recon believe this is also a tremendous opportunity that will lead to amazing things, just as much for us as for our customers,” Eisenhardt wrote.

Intel has been actively pursuing the wearable technology segment since Intel CEO Brian Krzanich revealed several projects at the Consumer Electronics Show in 2014. Krzanich followed up at this year's show in January by announcing multiple products and initiatives with different fashion, fitness and lifestyle brands, including its own Basis Peak fitness tracker brand, the SMS Audio BioSport in-ear headphones brand and Oakley sunglasses, which will become the first brand in the Luxottica Group to incorporate smart technology.

Eisenhardt said that as part of Intel, Recon will be able to establish and sustain a strong app ecosystem much more quickly and efficiently. The acquisition also means Recon will be able to draw from Intel’s extensive technology portfolio.

“This acquisition has placed Recon in a uniquely advantageous position,” said Eisenhardt. “Going forward, we’ll continue leading the smart eyewear category for sports, and we’ll be able to bring our technology and innovation to completely new markets and use cases where activity-specific information, delivered instantly, can change the game. The team and I couldn’t be more enthusiastic.”

Intel Capital invested an undisclosed sum in Recon Instruments in 2013 when it began shipping its Recon Jet sunglasses, which allow users to view all the data provided by a smart watch or smart phone in a heads up display with the mere blink of an eye. The sunglasses (MSRP: $699) come equipped with GPS, accelerometer, gyroscope, altimeter, barometer, magnetometer senors and a digital camera. The company has been shipping its Recon Snow goggles since 2008.