Football Australia announced that it had signed an expanded and extended multi-year partnership with Rebel Sport, Australia’s largest sports retailer, to support the growth of women’s and grassroots football across the country.

As part of the partnership, Football Australia and Rebel will align on initiatives to encourage women to play football. Football Australia would like to secure over 400,000 new female participants over the next six years by highlighting the Westfield Matildas’ training regimes.

Rebel General Manager Customer & Marketing, Jennifer Gulliver, said: “Rebel is passionate about supporting women’s sport and women’s football and to sponsor Australia’s most loved team in the Westfield Matildas is something the whole organization is behind. We can’t wait to inspire the next generation of girls over the coming years and perhaps help a few realize their dreams of becoming a Westfield Matilda in the future.”

Rebel managing director, Gary Williams, added: “In just two days’ time the Westfield Matildas will return to international action for the first time since March 2020, which will provide inspiration to thousands of girls and boys across Australia’s football family who are preparing to play the game at community and grassroots levels throughout 2021. This unique timing only adds to our excitement to continue our support of football in Australia.”

“We are delighted to have secured another corporate partner for Football Australia that believes in our long-term vision for the sport, including the enormous potential that exists in the women’s and community spaces,” said Football Australia CEO, James Johnson.”Rebel has been a long-term partner of football in Australia, and as Australia’s largest sports retailer, is well-positioned to help football deliver positive outcomes across the country. As the national governing body, Football Australia looks to work with organizations that will proactively help us supercharge football’s growth,” he continued.

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