Rebel Athletic, the U.S. manufacturer of couture Allstar and cheerleading apparel since 2013, announced a strategic minority investment from Main Post Partners, a private equity firm specializing in founder-run high-growth challenger brands.
Rebel Athletics also reported in a media release that this partnership “will provide [the company] with the resources, supply chain expertise, and capital necessary to scale rapidly across multiple segments, including School, Youth, Recreational, and All-Star Cheer, as well as Pro Team, All-Star Dance, and Studio Dance, and fuel the expansion of Rebel’s retail division.”
Rebel Athletic noted plans to leverage this investment to “expand and diversify its supply chain, integrate cutting-edge AI-driven technology, and introduce a new Color Guard division.” Additionally, Rebel will “explore strategic acquisitions as part of its aggressive growth strategy.”
“Today marks the beginning of a new era for Rebel Athletic,” said CEO Karen Noseff Aldridge. “Our partnership with Main Post Partners is the ideal fit. Their deep understanding of our brand, the industry and best-in-class consumer products made them the clear choice as our strategic partner.
“This new chapter will unlock unprecedented opportunities for Rebel – enhanced resources, real-time data intelligence and deep industry expertise — allowing us to scale faster and smarter than ever before. Most importantly, this partnership strengthens our ability to serve our customers in ways never seen before: superior design, exceptional value, faster service, and AI-powered technology platforms that will revolutionize the industry.”
Josh McDowell, partner at Main Post Partners, commented, “We are thrilled to partner with Karen and the Rebel Athletic team. Rebel has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities. We look forward to supporting the company as it continues to lead the industry and deliver unparalleled experiences to athletes and consumers worldwide.”
With this partnership, Rebel Athletic said it “is poised to redefine the landscape of cheer and dance apparel while delivering enhanced value and performance to athletes, teams, and consumers worldwide.”
Image courtesy Rebel Athletics
