Rapala USA, a member of the Rapala VMC Group, has promoted John Holterhaus to Regional Sales Manager.


In his new role, Holterhaus will be responsible for co-managing the West Coast sales territory with Rapala Regional Sales Manager Roger Neufeldt, along with overseeing all new business accounts. Holterhaus joined the company in 2005 and quickly moved into the sales department in 2007, where he managed key distributors and retailers throughout the country.


“As an avid angler and outdoorsman, it’s been an amazing opportunity to work and grow with such a great company,” said Holterhaus. “Im excited to focus my efforts on the West Coast territory. I look forward to working with a great established sales agency, and an excellent range of customers.”


“John has been an instrumental part of our sales department,” said Zack Swanson, Vice President of Sales for Rapala. “John’s remarkable dedication and enthusiasm will continue to strengthen our position in this important territory.”