Rapala USA has named Bill Matthews to its sales, marketing and product development team as a territory manager covering 13 western U.S. states effective on January 1, 2021.
Matthews will work closely with the existing Rapala USA management team, Tim Bailey & Associates, and all Rapala USA customers in the western half of the country. He brings an extensive set of skills, market knowledge and industry background to the fishing tackle specialist.
Matthews will report to Travis Tuma, sales director for Rapala USA, and be responsible for growing sales revenue in the territory. He also will be responsible for product development and coordinating key marketing initiatives.
“We are excited to add Bill to our team and bring an energetic focus to our business in the Western U.S,” said Travis Tuma. “His background across multiple brands and positions in the sportfishing industry, along with his established relationships with our customer base and sales force, will create great value for our growing business in North America.”
“I consider it a true privilege to be a part of the Rapala USA team,” Matthews said. “I look forward to helping grow and develop outstanding Rapala USA brands in the western US market.”
