Rapala VMC hired Charlie Davis as director of product development, North America and promoted Bart Rosen to senior product manager.
Davis, a lifelong angler from Minnesota, has an extensive sportfishing industry background, including VP of merchandising at a leading mass merchant tackle retailer in the U.S. More recently, he developed and launched award-winning products with one of the largest fishing tackle manufacturers in the business. His extensive knowledge of the fishing accessory, tool, net, and ice markets will drive new product ranges in North America and globally.
A long-time Rapala VMC employee, Rosen has impacted the growth of Rapala accessories and the StrikeMaster brand in the U.S. As a senior product manager, Rosen will be a key liaison for the North American product development team both internally, with other department heads and internationally, collaborating with regional and category product directors.
“At Rapala VMC, we strive every day to develop new innovations that will help anglers around the world catch more and bigger fish,” said David A. Neill, Rapala VMC executive vice president, Global Product Development & Innovation. “These two new appointments in our North America Product Development and Innovation team will strengthen our category management structure and accelerate growth across all categories and regions.”
