Raleigh Bicycles has hired 30-year bicycling and outdoor industry veteran, Alan Rowland, as their new director of sales for the west territory.

Based in Davis, CA, Rowland will manage a sales team of 11 reps and report to National Sales Director George Simone. Raleighs west coast territory includes 16 states in the western U.S.

Prior to joining Raleigh, Rowland owned and operated a successful sales agency in Northern California, which he founded in 2006. Through his business, Rowland managed a team of four independent field reps. Before he established his own agency, he was an outside territory manager for Specialized Bicycles, working several territories in Southern and Northern California since 1988.

Not only does Alan have extensive and relevant industry experience, but he possesses the level of passion for this sport that is required to drive sales to the next level, said Chris Speyer, chief operations officer of Accell North America. Equipped with his business acumen and great personality, we are proud to welcome Alan to the Raleigh sales force.

Rowlands early career included managing a successful retail ski business and doing high tech field sales in Silicon Valley.

An avid road cyclist, Rowland competes in masters road races and triathlons. When hes not in the saddle on his Raleigh Militus 3, he gets his endorphins up running and skiing.