Rakuten Rewards, the cash-back shopping platform, has appointed Wendy Bergh as chief marketing officer (CMO). Bergh brings a track record of marketing leadership across high-growth e-commerce and technology companies. She will lead efforts to enhance the company’s member-focused programs and initiatives.
Most recently, Bergh was the general manager of Zoom’s Online business as the company became an AI-first work platform. She also held leadership roles at ServiceNow, Minted and Walmart, leading all three companies through periods of digital transformation and business growth.
“Wendy’s expertise and perspective are exactly what we need to fuel our next chapter of growth. She brings a rare blend of strategic vision, operational excellence and a deep commitment to building strong, collaborative teams,” said Amit Patel, CEO of Rakuten Rewards. “Wendy stood out not only for her impressive track record but for her energy, integrity and proven ability to drive meaningful results. We expect she will be instrumental to our growth as we broaden our product offering and continue our mission to be the world’s most rewarding way to shop.”
“I’m incredibly excited to join Rakuten Rewards,” said Bergh. “The business has a strong foundation, a loyal member community and significant opportunities for continued growth. I look forward to deepening member engagement by delivering more rewarding everyday shopping experiences while strengthening our value to merchant partners seeking to connect with our vibrant and active shopper base.”
Rakuten, founded in 1999, formerly Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer’s site. The company reports earning its members $3.6 billion in cash back for shopping through Rakuten.
Images courtesy Rakuten
