Rad Power Bikes is teaming up with Best Buy to increase the brand’s retail presence to include 150 Best Buy stores nationwide and BestBuy.com. Rad is currently available on Best Buy’s website and will be available in the designated brick & mortar stores next month.
“After several product launches, this availability enhances the seamless integration of Rad’s retail channels, enriching the customer journey from online to in-store,” the e-bike company said in a media release. “This expansion of Rad’s omni-channel experience underscores the company’s dedication to creating a world where transportation is not only energy-efficient and accessible but also enjoyable for everyone, no matter where they shop or how they engage with the brand.”
Rad is also expanding its retail partner program and has appointed bike industry veteran George Lee as director of sales. The company said the addition of Lee will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth.
Lee was most recently director of strategy & operations at Conte’s Bike Shop for four years, providing strategic oversight and guidance to 21 store managers, two regional managers, and 200 employees covering 20+ locations while managing all elements of retail business, strategy, operations, learning & development, and marketing. Prior, he spent nearly nine years with Specialized Bicycle Components in varying roles of increasing importance and responsibility, most recently as global retail operations manager.
The e-bike company said the expansion to Best Buy will provide more customers with direct access to its products in physical retail locations and online.
“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility,” said Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of ebikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small.”
Images courtesy Rad Power Bikes
