Rack Room Shoes is supporting children in need through its Shoes That Fit fundraiser as part of its commitment to year-round charitable initiatives at the local, national and global levels.
This Back to School season, Rack Room Shoes is on target to raise more than $600,000 through its Shoes That Fit partnership, provide $50,000 in scholarship monies to high school students, as well as donate $50,000 to charities in local markets as part of its Models Wanted 10th Anniversary.
“Our business objectives are rooted in giving back,” said Jan Mauldin, corporate marketing director for Rack Room Shoes. “As our brand continues to grow, so does our focus on corporate giving.”
Shoes That Fit is a national non-profit organization that provides shoes to children in need. Through Sept. 8, customers who make a donation of $5 or more will receive a complimentary Shoes That Fit tote bag. Rack Room Shoes then donates 100 percent of the proceeds to local Shoes That Fit programs. The funds stay in the communities that the stores serve and are distributed to school liaisons that identify children who are in need of new shoes.
Since 2007, nearly 100,000 pairs of new shoes have been provided to children in need through the Rack Room Shoes and Shoes That Fit partnership. Last year, Rack Room Shoes raised more than $555,000 during the 2013 campaign.
