Rab USA has hired Jonathan Frederick as U.S. Marketing Manager at its office in Louisville, CO. Frederick will be working with both the Rab and Lowe Alpine lines. His responsibilities will include devising marketing strategies and managing athletes, web, events, social media, public relations and advertising.

 

Frederick comes to Rab from one of the premier Colorado retailers, Bent Gate Mountaineering, where he developed successful marketing strategies and customer activation programs over the past six years. A Washington state native, Jon is an accomplished alpinist and backcountry skier, who relishes rapidly descending mountains on a mountain bike in the summer.

 

“We are building a team at Rab USA that focuses on integrity, passion for the outdoors and a sustainable business acumen,” said Chris Tennal, US Country Manager for Rab USA. “Jon brings an incredible ability to link the heritage of our brands to the modern outdoor enthusiast, and I couldn’t be more thrilled to work with him as we expand our presence in the US marketplace. With his industry background in marketing, brand activation and the independent retailer endeavor, Jon will bring an encompassing vantage to our marketing and sales department.”