Rab, the British outdoor brand from Equip Outdoor Technologies Ltd., has opened a new store in Denver, CO, expanding its presence in the state and strengthening ties with the local community.
The new store covers 2,320 square feet, more than twice the size of its original location across Platte Street. The expanded space features Rab’s technical gear for climbers, mountaineers, hikers, skiers, and adventurers, including technical shells, down products, backpacks, and sleeping bags.
“We are thrilled to open the new Rab Denver location to our old friends as well as adventurers discovering Rab’s collection of incredible performance gear for the first time,” said store manager Dan Gambino. “Relocating took roughly two years, but the wait was worth it. The extra space allows for more of the products and expedition gear that our customers love, and gives us the chance to host more premier events and instructional clinics led by our outdoor experts.”
Rab’s expansion follows its wholesale-led business approach. The new store serves as a brand showcase and community hub, boosting brand awareness and enhancing the customer experience as the company continues to grow its U.S. operations.
Richard Leedham, Rab CEO, commented, “We are excited about our new Denver presence. With its welcoming ambience and community-focused approach, it will support our US retailers by providing our consumers with an inspiring first-hand Rab brand experience.”
Image courtesy Rab
