Rab Equipment, the manufacturer of climbing, hiking, biking, and running gear, along with technical outdoor clothing, selected End2End Outdoor as its new sales agency of record for the central U.S. (Wisconsin, Illinois, Minnesota, Nebraska, South Dakota, North Dakota, Iowa, Michigan, Indiana, Ohio).
End2End was founded in 2017 by longtime outdoor sales rep Connor Larsen in Austin, TX. The agency also represents La Sportiva, Big Agnes, and Petzl.
“As a wholesale-led and focused brand, we’re excited for End2End Outdoor to continue to elevate our service and support for our retailers,” said Ross Herr, VP of U.S. sales for Rab. “As active users and advocates for their retail partners, they’re the perfect fit to help us roll out continued updates across our product categories.”
“As independent reps, we strive to align with innovative, wholesale-driven brands, and Rab’s vision perfectly fits with our agency ethos,” Larsen said. “More than ever, retailers want to work with brands that directly support their business, not only with high-quality products but also with long-lasting partnerships. We couldn’t be more excited to add them to our portfolio.”
