Rab named Stephen Nance and Corbin Biehler of the Colorado-based Freestone Sales Group as its new sales reps for the Rocky Mountain Region.
Nance and Biehler have served as the principals of the Freestone Sales Group since its inception in 2019, and both have extensive familiarity with Rab’s product line and network of regional sales reps. They will oversee sales in Colorado, Utah, New Mexico, and Wyoming.
“We’re excited to be working with Corbin and Nance, because their professional reputations are outstanding, and we know they’re going to do great things for Rab,” said Rab U.S. Manager Jon Frederick. “Their reputation for strong personal engagement with retailers is a perfect match for Rab’s history of prioritizing retail relationships in the Rocky Mountain region.”
Prior to co-founding Freestone Sales Group in 2019, Nance spent six years managing the outdoor category at Colorado-based sales rep agency The Raven Workshop, representing Ibex Clothing and other outdoor brands. He also spent three years as a manager at Neptune Mountaineering in Boulder, where he became familiar with Rab’s product line.
Prior to co-founding Freestone Sales Group with Nance, Biehler spent more than six years as a sales rep for California-based Intermountain Trading Company, Inc., representing brands such as KÜHL, Earthwell and ULU Footwear over seven states.
The hirings came after Rab named Ryan Krusemark as the company’s first national sales manager in 2020.
Photo courtesy Rab
