Rab announced today that it has named Ryan Krusemark as the company’s first national sales manager as it looks to build on and expand its North American footprint in 2021.
Krusemark will be based out of Livingston, MT and oversee all U.S. sales for Equip, the parent company of Rab and Lowe Alpine, overseeing the companies network of regional sales reps.
“We are thrilled to have Ryan join the Equip U.S. team, and I cannot think of a better fit for the Rab and Lowe Alpine brands,” said Rab U.S. Manager Jon Frederick. “Ryan is highly regarded throughout the industry and he brings a wealth of sales experience to the team along with a passion for providing true support for our retail partners. Ryan will be leading our team of independent reps as we continue to introduce premium and sustainable products to specialty retailers and customers across the country.”
Krusemark joins Rab after 14 years with outdoor apparel company Kuhl, including the past 10 years as the company’s director of sales.
“I’m really excited to be working for an independently-owned company, and I’m excited to be working for a company that has the kind of integrity that Rab has,” Krusemark said. “It seems like every retailer I speak with really wants Rab to win in this industry, and retailers really respect the brand. And to have all of those things in one company is pretty rare. I’m very excited to join the team.”
Kursemark will be tasked with introducing a new line of technical, eco-approved jackets and pants as Rab continues to expand its “Masters of Insulation” category. Chief among the new lines are the Cubit and Xenair jackets.
Photo courtesy Rab
