Rab hired Tokul Creek Marketing as its sales representation in the Northwest, covering Washington, Oregon, Idaho, Montana and Alaska.
Founded in 1997, the Tokul Creek Marketing sales group is made up of principal rep Paul Dukich, and reps Lawrence Jobe and Brandon Gough. All dedicated outdoor enthusiasts and veterans of the outdoor industry, the three bring a deep understanding of the Northwest territory, performance outdoor brands, and retail sales to the Rab and Integral Designs product lines.
“We are very impressed with the commitment that Rab has made to the North American market and we are thrilled to be working with such an authentic brand; one that brings innovation and new technologies to the industry.” said Dukich.
Rab, in its first few years here, has come a long way in building a strong foundation in the North American market. The brand has hired eight sales reps covering the key territories in North America and Canada, finalized the purchase of the Canadian-based Integral Designs brand, and even doubled the warehouse and office space to accommodate the growth.
“Our partnership with Tokul Creek Marketing comes at a great time. The Rab brand is growing at an exceptional rate and we are proving our commitment and dedication to the North American market. Tokul Creek has the tools to build upon that momentum and really help anchor us in the key Northwest territory.” said Matt Gowar, CEO of Rab, emphasizing that “Rab is here to stay.”
Tokul Creek Marketing is based in Seattle, Washington and represents Horny Toad, NAU, Dynafit, Ortovox, Kaenon, and Patagonia Footwear.