Qurate Retail, Inc. announced the appointment of Terry Boyle as president and CEO of Zulily.
Boyle will report to and work in collaboration with President and CEO David L. Rawlinson, II to develop and implement short- and long-term business strategies for the brand.
“Zulily was one of the original pioneers of digitally native discovery-driven commerce. The model drives excitement and engagement at scale for its 4.6 million customers,” said Rawlinson. “Terry brings a blend of deep retail, brand and eCommerce experience, a track record of driving growth, and entrepreneurial instincts. I’m looking forward to his fresh perspective and leadership as the company looks to return to growth and refine its delivery of compelling, personalized digital experiences for Zulily’s customers.”
Boyle was the first executive hired at HauteLook in 2008 and joined the Nordstrom leadership team as part of its acquisition by Nordstrom in 2011. At Nordstrom, Boyle led the design and launch of Nordstromrack.com and served as president of Nordstromrack.com and HauteLook. In 2017, he assumed the role of President, Trunk Club, a full-priced division of Nordstrom that focused on in-person and online personal styling services. Most recently, he founded and created Behold, a venture-backed start-up focused on innovating online women’s fashion by providing a personalized shopping experience driven by data, personal styling and outfit functionality.
Boyle began his career at Ernst & Young Consulting where he helped launch and manage its Customer Relationship Management global practice. He currently serves as an independent director for The Black Tux. Previously, he served on the boards of Sole Society, Trunk Club and the advisory board of Windsor Stores.
