Quiksilver, Inc. is developing a women's line under the Quiksilver brand that will offer the global 18 to 24-year-old women's market a year-round range that is inspired by the spirit of Quiksilver, but interpreted from a timeless feminine perspective. The project has been in development by a team of experienced designers, merchandisers and marketers who plan to unveil the Fall 2008 collection in January.
“The collection will be designed for the edgy, independent young woman who's creative approach to fashion appears effortless,” added Bernard Mariette, President of Quiksilver, Inc. “The product will be linked to the Quiksilver young men's brand but the overall feel will be very feminine, with an end result that is casual but chic.”
Summer Rapp, fashion industry veteran and newly appointed Vice President of Design for the women's line, commented, “This project is really exciting, and will ultimately be a huge success, because we will combine the Quiksilver brand's incredible clout with the freedom of being a new business and a new player in the martketplace. I am privileged to be a part of an all new team with both action sports and fashion industry experience.”