Quiksilver cut 200 positions from its Quiksilver Americas division,
according to various news sources. The move is part of
previously-announced reorganization efforts. The layoffs affected
Quiksilver headquarters in Huntington Beach, its Mira Loma distribution
center and DC Shoes.
In January, the company cut 150 positions and later said more job cuts
were expected as part of a plan to save $40 million to $60 million in
expenses. The latest round of cuts, which was completed Nov. 5,
affected 125 employees. The remaining 75 eliminated positions were
positions that were vacant.
The moves are also part of a new operating structure in the Americas.
Previously, the company operated under a silo approach for each of its
brands, with separate sales, marketing, merchandising and design and
production and sourcing departments. Now many of those functions will
be consolidated across brands, and top management in those functions
will oversee multiple brands.