Quell, the UK-based fitness gaming developer and publisher, completed a $10 million Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital, and entrepreneur Naval Ravikant. This latest round brings Quell’s total financing to $15.6 million.
The Series A round enables Quell to upsize its launch game, Shardfall, and continue to expand its video game library. The company will also begin production of its ‘Impact’ fitness gaming system, a proprietary motion and biometric tracking technology.
Cameron Brookhouse, co-founder and CEO of Quell, said: “The Quell Impact is the first gaming platform designed from the ground up to deliver high-intensity, personalized workouts where the player is the controller.”
Dr Ling Ge, chief European representative at Tencent and a Quell Board member, said: “Tencent is delighted to support Quell as it looks to bring the future of fitness to consumers globally. Until now, fitness gaming was an undeveloped sector providing either a great gaming or fitness experience, but never both. Quell’s Impact device solves this problem by refusing to sacrifice entertainment or exercise; it provides a consistently entertaining, exhilarating home fitness experience. We’re confident Quell will drive fitness gaming to the mainstream and are proud to support them as they work towards their global launch this year.”
