Pirelli announced that the U.S.-based company Quality Bike Products (QBP) will be a new distributor of the Pirelli cycling tire range for the North American market. The move furthers its role in the North American cycling market and continues its 110-year-old sports tradition.
Pirelli chose to collaborate with QBP for the North American market because of its success as the largest distributor of bike parts and accessories in the cycling industry, reaching more than 5,000 bike shops.
“Pirelli has always been synonymous with racing heritage and innovation,” said QBP Distribution Product Manager, Aaron Martin. “With Pirelli cycling tires, consumers are able to experience innovative technology that benefits from Pirelli’s heritage of excellence. Pirelli has grand plans for North America with the means to achieve these goals and we are proud to add them as a partner of QBP.”
“We are confident that QBP will elevate the longstanding reputation and legacy of Pirelli, and expand our already loyal retailer and consumer relationships with enhanced sales and broader reach capabilities throughout North America,” said Pirelli CEO of North America, Pietro Berardi. “QBP is just as ambitious as Pirelli, and we know that they will help us reach and exceed our objectives with distinction, integrity and merit.”
Photo courtesy Pirelli
