PXG officially opened its first brick-and-mortar location in Denver, its first store in Colorado. The maker of golf equipment and apparel said it plans to end 2022 with 24 locations in the U.S.

“As we continue to deal direct and build to spec, we’re setting up shop in markets where there is an appetite and the opportunity to better serve the golf community. The Denver metro area certainly tops the list as a hot spot for golfers despite the cold winter months,” said Founder and CEO Bob Parsons.

PXG said Denver is among the fastest-growing cities in the U.S. and one of the Top 20 golf markets in the country based on the number of golfers. The store will service both the Denver metro and Colorado Springs areas.

PXG Denver offers 7,200 square feet of space and includes three fitting bays equipped with TrackMan technology and customer seating. It also includes a 360-square-foot putter fitting studio, a 185-square-foot practice green, a customer lounge, and retail showroom.