PXG, the golf club maker, announced the opening its eighth U.S. location. The latest, a more than 4,000-square-foot facility in The Shops at Norterra in the company’s home state of Arizona, marks the third PXG store to open in the past 12 months.
Since its inception, PXG has maintained a customer-focused, direct-to-consumer (DTC) sales model, choosing not to partner with big box stores. The DTC focus comes as more companies lean heavily on third-party relationships for sales.
“At PXG, we don’t do things like everyone else because we’re not in the same business,” said PXG founder and CEO Bob Parsons. “We concern ourselves with one thing and one thing only—giving our customers what they want. The best way we know to do that is direct. You can be certain that PXG Norterra is one of what will be more than a dozen new locations we plan to open over the next twelve months.”
PXG Norterra features two state-of-the-art golf simulators, a 140-square-foot putting green, luxury lounge space, and an expansive retail area showcasing PXG Apparel. These amenities are supported by retail and fitting specialists. The fitting process evaluates multiple data points, including the golfer’s size, strength, natural swing tendencies, skill level and performance goals.
“Golfers and non-golfers alike are drawn to our high-performance, sport fashion designs,” said President and Executive Creative Director, PXG Apparel, Renee Parsons. “With our latest seasonal and year-round collections on display, our growing retail footprint creates the opportunity for more people to experience our wide range of styles for men and women.”
PXG’s professional staff includes Zach Johnson, Pat Perez, Wyndham Clark, Joel Dahmen, James Hahn, Jim Herman, Grant Hirschman, Sung Kang, Jason Kokrak, Scott Langley, Danny Lee, Luke List, Henrik Norlander, Kyle Stanley, Hudson Swafford, Lydia Ko, Celine Boutier, Austin Ernst, Mina Harigae, Christina Kim, Katherine Kirk, Brittany Lang, Haley Moore, Ryann O’Toole, Gerina Piller, Jennifer Song, and Linnea Strom.
Photo courtesy PXG
