Golf equipment maker PXG has embarked on its “strategic store expansion,” opening its first brick-and-mortar location in California. PXG East Bay will offer customers custom club fittings for PXG equipment and an apparel and accessory shopping experience for golf and active lifestyles across the San Francisco Bay Area.

The new location is in Dublin, CA, in Alameda County, east of Oakland.

“Similar to PXG, the Bay Area is a hotbed for tech, innovation and opportunity, so setting up shop seemed like a natural fit,” said PXG Founder and CEO Bob Parsons. “We’re proud to be part of this thriving community of golfers. And, we look forward to providing San Francisco-based PXG Troops with easy access to the absolute best, personalized golf experience in the business.”

The San Francisco Bay Area reportedly ranks as one of the Top 25 golf markets in the U.S. based on the number of golfers. The area boasts over 57 golf courses, including the Bridges Golf Club and a satellite location for PXG golf club fittings.

PXG East Bay is a 4,000-square-foot space with two club fitting bays powered by TrackMan technology, a dedicated putter fitting studio and a 112-square-foot practice putting green for testing PXG’s putter lineup. The store also includes a retail showroom with PXG’s latest apparel, accessories, golf balls and bags.

“We are thrilled to bring the PXG brand to the Bay Area,” said company President and Executive Creative Director of PXG Apparel Renee Parsons. “It is our priority to ensure every customer who walks through our doors enjoys a world-class experience – it is what our customers have come to know and expect and what PXG East Bay will deliver.”

Image courtesy PXG